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Off-market seller leads · NJ multifamily

Know who is ready to sell, before the sign goes up.

Each week, Trove ranks the apartment-building owners in your market most likely to transact, then does the hard part: the real person behind the LLC, and a number that answers.

Request the weekly Essex list See a sample lead
835 Essex apartment buildings · 47,689 units · 747 owners named to a person · 691 with a direct phone

One number here was perfect. A buyer I had heard the name of for years but never spoke to. We had a great conversation.

SVP, NJ multifamily brokerage · Active Buyers Report

The #1 lead’s number connected on the first dial, and opened a sixteen-building portfolio conversation.

Sell-side digest · Essex County
How it works

Public records in. Warm conversations out.

Brokers do not need more data. They need to know who to call this week, and a number that is not dead. Trove is built backwards from that phone call.

1

Every building, every signal

Every 15+ unit apartment building in Essex — 835 of them, 47,689 units — tracked through public records: tenure, deeds, mortgages and estimated maturity, portfolio patterns, and state housing enforcement.

2

Ranked by likelihood to sell

A transparent score, not a black box. Long holds, out-of-state owners, loans coming due, owners who just sold nearby — and unpaid state housing penalties, which say more about a tired landlord than any estimate does. You see exactly why each lead scored.

3

The person behind the LLC

The part everyone else skips. New Jersey law requires every apartment building to register its owners by name — officers, general partners, managing agent. We read that filing, cross-check it against the county mortgage index, and cross-check the contact before it reaches your list. 89% of Essex buildings resolve to a named person; 83% to a working number.

From a live digest

What a Trove lead looks like

#1

863 Sample Ave

Irvington, NJ · 20 units
56
STRONG
Owner (entity)
18TH AVENUE HOLDINGS LLC · LLC · mails from Brooklyn, NY
Portfolio signal: likely 1 of 7 buildings under one owner (shared mailing address). One relationship could open the whole portfolio.
Direct owner contact: Firstname Lastname · (845) 555-0123 · owner@sample.com
Mortgage
North Jersey Community Bank · $3.2M · 2012 · est. maturity ~2027
State enforcement: $20,000 in unpaid NJ DCA penalties, all assessed in the last 24 months and still outstanding.
Why this scored 56  ·  +14 pre-foreclosure / default  ·  +14 unpaid DCA penalties (recent)  ·  +10 10+ year hold  ·  +8 DCA penalty issued  ·  +6 absentee owner  ·  +4 small portfolio
Scored 0–100.  38+ Strong  ·  28–37 Solid  ·  under 28 Moderate

Redacted for privacy. Live digests arrive unredacted, 25 leads, every Monday morning.

Two sides of every deal

Sellers on one list. Active buyers on the other.

Weekly · Sell-side

Seller Lead Digest

The 25 owners in your market most likely to transact, re-scored every week as new records land.

  • Long tenure, out-of-state and absentee owners
  • Unpaid state housing penalties — still accruing
  • Pre-foreclosure, loans approaching estimated maturity
  • Owners who have just sold another building nearby
  • Portfolio clusters: one call, many buildings
Weekly · Buy-side

Active Buyers Report

The operators who bought 2+ apartment buildings in your market in the last 3 years, and are still buying.

  • Buying streaks vs. one-off portfolio trades
  • The entities, the principal, a direct number
  • Where they are concentrating, block by block
  • The people to bring your next listing to
Founding brokers

Built around your farm, not a firehose.

Tell us the towns you actually work and the size of building you list. Your digest is filtered to that, re-scored every week, and never repeats a lead you have already seen.

Your buy box

Towns and unit range you choose. Montclair at 20+ units looks nothing like Newark at 50+.

Founding rate

Early brokers lock a permanently discounted rate before public pricing.

Shape the product

Founding feedback drives the roadmap: new signals, new counties, new formats.

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Essex fully covered · 835 buildings · Bergen & Passaic next

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